Hello, I’m Rachel Whaley.

I’m a jill of many trades, defined by many as a swiss army knife. I specialize in business consulting with a focus on strategy and innovation.

Professional Summary

Experienced Entertainment Industry Professional and MBA with over 12 years of experience bringing stakeholders together to produce omnichannel solutions in established business settings and start-up environments alike. Excellent interpersonal and analytical problem-solving skills with a strong focus on data-driven decision-making to produce measurable results. Excels in complex, fast-paced environments. Passionate about catalyzing change and driving growth through operational improvement by leveraging philosophies of design-based thinking, innovative problem-solving, and strategic planning.

Hello, I’m Rachel Whaley.

I’m a jill of many trades, defined by many as a swiss army knife. I specialize in business consulting with a focus on strategy and innovation.

Professional Summary

Experienced Entertainment Industry Professional and MBA with over 12 years of experience bringing stakeholders together to produce omnichannel solutions in established business settings and start-up environments alike. Excellent interpersonal and analytical problem-solving skills with a strong focus on data-driven decision-making to produce measurable results. Excels in complex, fast-paced environments. Passionate about catalyzing change and driving growth through operational improvement by leveraging philosophies of design-based thinking, innovative problem-solving, and strategic planning.

Work Experience

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WorkExperienceImages-LetsDoThis

Let’s Do This, LLC

Founder | Freelance and Consulting
June 2011 – present | Denver, CO

LDT brings ideas and innovation to life, striving for operational excellence by providing creative services, omnichannel solutions, business consulting, strategy, and implementation support. LDT offers business consulting focusing on marketing strategy, product innovation, interactive design, and event production. Services include

  • Go-to-market strategy
  • Marketing, content, and brand strategy
  • Experiential marketing; and,
  • Event operations
WorkExperienceImages-LetsDoThis

Let’s Do This, LLC

Founder | Freelance and Consulting
June 2011 – present | Denver, CO

LDT brings ideas and innovation to life, striving for operational excellence by providing creative services, omnichannel solutions, business consulting, strategy, and implementation support. LDT offers business consulting focusing on marketing strategy, product innovation, interactive design, and event production. Services include

  • Go-to-market strategy
  • Marketing, content, and brand strategy
  • Experiential marketing; and,
  • Event operations

Education

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University of Colorado Boulder

Master of Business Administration, Leeds School of Business

2020 – 2022

  • Gamma Beta Sigma, MBA Honors Distinction – top 20% of graduating class
  • 1st Place in 2021 Daniels Fund Interdisciplinary Ethics Tech Case Competition
  • 2021 Daniels Fund Ethics Initiative National Case Competition Participant

University of North Carolina Asheville

BA New Media + BA Spanish

2007-2011

  • Concentration in Interactive Design
  • Honors Distinction, Cum Laude

Expertise

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services-business-consulting

Business Consulting

  • Sales Enablement
  • Customer Experience
  • Business Operations & Process Design
  • Financial Analysis & Budget Management
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Marketing & Product

  • Market Research & Competitive Analysis
  • Omnichannel Campaigns & Communication Strategy
  • New Product Development
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Brand & Experiential

  • Brand Strategy
  • Brand Activation & Experiential Marketing
  • Interactive Design
  • Event Operations & Programming
  • Sponsor & Vendor Management
  • Website Development & Optimization

Volunteer Experience

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WorkExperienceImages-LetsDoThis

Denver Art Museum

CulturaHaus Chair
September 2018 – present | Denver, CO

WorkExperienceImages-LetsDoThis

Evening MBA Association

Vice President
January 2021 – January 2022  |  Boulder, CO

WorkExperienceImages-LetsDoThis

Live Nation Entertainment: WE Nation ERG

Founder
January 2020 – September 2020  |  Denver, CO

WorkExperienceImages-LetsDoThis

CreativeMornings Denver

Lead Organizer
June 2018 – August 2021 | Denver, CO

WorkExperienceImages-LetsDoThis

Colorado Ladies in Music

Lead Organizer
June 2018 – August 2021 | Denver, CO